Journal article
Attribution without the fairy tale
How to read funnel data when every channel touches the same person.
Perfect single-touch attribution is rare. What you can control is a clean event model, honest naming, and CRM stages that match how your team actually sells.
This article outlines the SIMHA stack: UTMs, server-side where needed, and weekly reviews that reconcile spend with pipeline — not just platform reports.
— SIMHA Journal · issue note 3
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