Web²

From €1 of spend to pipeline you can defend.

Ads, messaging, CRM, and product — one team, one loop. EUR-shaped examples below; your account still writes its own economics.

Request a plan See work

Guide

How this page is laid out

Four beats: proof, delivery, macro signals, then your brief — then optional work and reading.

Proof

Scale tiles first — EUR, Meta, CRM in one glance so the room stops debating fiction.

Delivery

Lanes from auction to invoice — named owners, no mystery handoffs.

Signals

Macro charts — sanity-checks for ambition before euros hit the auction.

Brief

Short form → scoped plan. Optional: case studies + journal before we talk.

Performance

Scale in one frame

32M impressions / 28d plus messaging, ROAS, and CRM — illustrative composite, not a guarantee for your account.

EUR · 28-day composite. CAPI + CRM stitched; figures for planning conversations only — not a promise for your account.

32MMeta impressions · 28 days
4.8×Blended ROAS
€478kMedia · Meta + Google
€2.4MPipeline touched · 90d
12.4kMessaging starts
€38Cost / qualified chat
34%DM reply under 24h
14.2%Lead form completion
€4.12Blended CPM
1,910CRM opportunities · same window

In-window revenue subset €184k · 22% of chats → call booked · +18% incremental leads vs. holdout (test cell).

Illustrative composite — your vertical, data hygiene, and offer will move these numbers. We still build the system to prove what changed.

Delivery

How we run it

Five lanes from auction to cash — creative, data, CRM, and finance stay in one motion.

One lane: ads, messaging, CRM. Instrument first, scale only when signal holds — EUR by default unless you need multi-currency with governance baked in.

Auction

Placements, caps, EU settings — reach without torching creative or brand safety.

Creative

Hooks, proof, motion — versioned for Advantage+ and manual cells so tests stay honest.

Signal

CAPI, server-side tags, CRM offline conversions — in EUR where possible, auditable everywhere.

Messaging

Messenger, DM, WhatsApp, forms → SDR queues with SLAs your team can enforce.

CRM → cash

Stages, offers, contracts — media rolls up to revenue, not vanity clicks.

Sample 28-day roll-up (same composite as tiles).
Line	EUR
Media	€478,400
Fee	€62,000
Qualified dialogues	12,400
CRM opps	1,910
Weighted pipeline	€2,410,000
ROAS	4.8×

EUR cockpit

Spend, MER, CPL, pipeline — live from warehouse, not a slide deck fantasy.

Experiments

Hypothesis log with fixed success metrics — kill losers fast, scale winners without drama.

Compliance

Consent mode, processors, EU-friendly events — evidence-ready, not vibes.

RevOps

Scoring, DQ reasons, finance-ready export — sales and finance read the same truth.

Macro

Context from public data

Connectivity, devices, IT spend, AI — macro signals rounded for layout, sharp enough to brief execs.

Global connectivity

ITU 2024: ~67% of people online — the floor for how hard acquisition must fight.

Online ~67%
Not yet connected ~33%

Mobile vs desktop traffic

Statcounter 2024: mobile wins share — we ship mobile-first experiences by default.

Mobile ~59%
Desktop / tablet ~41%

Where global IT spend concentrates

Gartner-style split: most budget stacks in software + services — where SIMHA builds and integrates.

Software

IT services

Communications services

Devices & data center systems

Generative AI in the enterprise

McKinsey 2024: most orgs use gen AI somewhere — integration is table stakes; differentiation is execution.

Using gen AI in ≥1 function ~65%
Not yet / other ~35%

Rounded for layout. Sources: ITU 2024; Statcounter 2024; Gartner IT spend press figures; McKinsey AI survey 2024. SIMHA does not speak for those publishers — verify before legal or commercial reuse.

Proposal